Fonte Capital's investment in the SHOWOFF.kz platform and the promotion of conscious consumption in Kazakhstan
In January 2024, the investment company Fonte Capital Ltd, acting as the fund manager for Fonte Dynamic Fund OEIC Limited, invested in the online platform SHOWOFF.kz.

The launch of the project was an important step in the development of Kazakhstan's resale market, providing the general public with access to premium and luxury products.
SHOWOFF.kz is a unique service for buying and selling branded items in Kazakhstan. The platform offers a wide range of global brands at affordable prices, including accessories and vintage items. It helps sellers declutter their wardrobes and gives buyers the opportunity to purchase branded items at reasonable prices. With the ever-growing demand for resale, SHOWOFF.kz stands out among competitors due to several key advantages.
One of the main features of SHOWOFF.kz is user confidentiality and transaction security. All transactions on the platform are conducted using modern protection technologies, eliminating the possibility of fraud. Each item is authenticated before sale, ensuring buyers receive high-quality products. The platform's interactive interface allows users to post fashion stories, follow each other, negotiate for items, and communicate, making the buying and selling process more engaging and socially significant.
Due to an effective media strategy and collaborations with fashion influencers, including Lilia Rakh – a well-known Kazakh stylist, buyer, and founder of the luxury store network Sauvage Group, fashion blogger Gauhar Zheksen, and stylist Zhanna Akhmetova, the SHOWOFF.kz Instagram account attracted over 12,500 followers and received more than 3,000,000 video views in six months. A podcast featuring celebrities and experts from Kazakhstan's fashion industry is planned for launch on YouTube in the near future.
The founders SHOWOFF.kz do not intend to stop there. The company's plans include the introduction of the MLM structure "SHOWOFF Partner" to attract new users and motivate partners, the creation of a fashion course, the launch of a fashion concierge service for personalized clothing and accessories selection. The company also plans to use artificial intelligence for product recommendations and implement virtual fitting using VR technologies.
The company has already implemented several monetization channels, including the BNPL 0-0-4 service, paid account promotion, and sales commissions. Since the project's launch, SHOWOFF.kz has shown impressive growth: in the six months from January to June 2024, the product range increased by 82%, the user base by 155%, and Instagram followers by 380%.
Fonte Capital's investment in SHOWOFF.kz is a significant contribution to the development of the fashion and technology industries, opening new prospects for the platform and its further scaling.
Today, resale plays a key role in modern society, not only from an economic but also from an ecological perspective. This approach significantly reduces the volume of new product production, which in turn helps to reduce the carbon footprint and waste.
According to analysts' forecasts, the volume of the global resale market will continue to grow, exceeding $350 billion by 2028. This growth is driven by changing consumer preferences towards a more mindful approach to purchases.
The business model of SHOWOFF.kz demonstrates its sustainability and high growth potential in the resale market in Kazakhstan. Meeting consumer demand, the platform helps make premium and luxury goods more accessible to a wide audience while promoting the ideas of environmental responsibility and conscious living.